Hi!
I’m a digital marketing professional with 8+ years of experience focused primarily in B2B marketing.
Of those 8 years, I spent 3 years working at small marketing agencies managing every aspect of the marketing funnel from the marketing automation software to lead management. We didn’t have the field of “Marketing Operations” at the time, but over time I’ve found that this experience has shaped my attitudes on marketing and impacted my career.
Though I spent my early career focused more on Content Strategy and Demand Generation campaigns, Marketing Operations has become my passion — a way to work at the intersection of the creative endeavors of marketing while using data and analytics to enhance outcomes.
From examining tech debt and optimizing automation platforms to implementing lead scoring and creating lead handoff processes I enjoy the problem-solving involved in creating a streamlined marketing organization.